Translating Energy Speak for Marketers
Presented by Dr. Maria Liza Legaspi
Online, LIVE Instructor-Led Training Course
Date: Tuesday, September 29, 2026
Time: 2:00 – 4:00 PM (ET)
Instructor: Dr. Maria Liza Legaspi
Platform: Zoom
Earnable CEUs: 0.2
Earnable PDHs: 2
Fee: $195 or 2 group points for members, $299 for non-members
Please note: Registration fees and membership points are charged per participant. Each individual attending must register separately. This is required for IACET compliance to ensure we can accurately track attendance, award CEUs, and provide course materials.
*To register with Group Member Points, email elearning@aesp.org
Course Description: Effective energy marketing starts with understanding the programs behind the message. Designed specifically for marketing and communications professionals, this course builds the energy literacy needed to confidently translate technical energy efficiency and demand-side management concepts into clear, engaging customer communications.
Participants will explore the fundamentals of energy efficiency programs, common industry terminology, and the technologies and strategies that drive customer programs. Along the way, they'll gain practical insight into how energy professionals think about program design, customer participation, and energy savings, helping them communicate more accurately and effectively with a variety of audiences.
Whether you're new to the energy industry or looking to strengthen your understanding of the technical side of customer programs, this course provides the foundation needed to bridge the gap between energy experts and the customers they serve.
Learning Objectives:
Explain foundational energy efficiency and demand-side management concepts, terminology, and program structures relevant to customer communications.
Interpret common technical concepts and program information to identify the key messages most meaningful to customer audiences.
Apply energy industry knowledge to develop clear, accurate, and customer-focused messaging that supports energy efficiency and demand-side management programs.



*You’ll earn 0.2 CEUs for this course by attending the full session and passing the final quiz with a score of 70% or higher.
*We want everyone to feel welcome and supported. If you need any ADA accommodations, just let us know — we’re happy to help. Email us at elearning@aesp.org.
Cancellations received no later than 14 days prior to the training date will receive a refund, minus a 5% processing fee if paid with a credit card. Cancellations received after the cutoff date and no-shows will not receive a refund (cash or points). AESP reserves the right to cancel a training course at any time with reasonable notice given to all participants.
AESP is accredited by the International Association for Continuing Education and Training (IACET). AESP complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, AESP is authorized to issue the IACET CEU. AESP instructors disclose in advance that they have no interest in any product, service, or material discussed during the course. This information is stated orally and in the training course handbook.